
Hello, YieldAlley readers! In this issue:
The David Swensen Lazy Portfolio: Yale's Endowment Strategy for Individual Investors
U.S. Markets Reach New Highs on Trade Deal Optimism and Strong Corporate Earnings
Free Travel Data: GigSky eSIM Credit Card Promotion (Up to 3GB Annual Benefit)
Pepsi's Market Share Versus Coca-Cola
And more!
NEWS
Standout Stories
🥇 The Best Index Funds (Morningstar)
🚀 How active dividend investing can boost yield and achieve growth (Ausbil)
💵 How Much Should You Have Saved by 30? 40? 50? 60? (A Wealth of Common Sense)
💳 Southwest's credit cards just got a major update (Yahoo Finance)
🤖 Meta is shelling out big bucks to get ahead in AI. Here’s who it’s hiring (CNN)
MARKET THOUGHTS
U.S. Markets Reach New Highs on Trade Deal Optimism and Strong Corporate Earnings

ECONOMY
S&P Global's flash Purchasing Managers' Index (PMI) data for July showed U.S. business activity growth accelerated to start the third quarter, with the composite PMI output index jumping 1.7 points to a seven-month high of 54.6, driven entirely by services sector expansion as the services PMI rose to 55.2 from 52.9 in June. Manufacturing conditions deteriorated with the PMI dropping from 52.9 in June to 49.5 in July, the lowest reading since December, raising concerns about growth sustainability given the economy's over-reliance on services while manufacturing business conditions deteriorated for the first time this year. The National Association of Realtors reported existing home sales declined 2.7% month-over-month to a seasonally adjusted annual rate of 3.93 million in June, while the median sales price hit a record high of $435,300, with high mortgage rates keeping sales stuck at cyclical lows and multiple years of undersupply driving record home prices. Trade deal momentum accelerated as the U.S. reached agreements with Japan, Indonesia, and the Philippines, while reports indicated progress toward a U.S.-European Union deal ahead of President Trump's August 1 deadline to impose 30% tariffs on European goods.
STOCKS
The S&P 500 Index and Nasdaq Composite reached record highs for the second consecutive week, with all major indices posting gains as the Dow Jones Industrial Average rose 1.26% while the S&P MidCap 400 and Russell 2000 indexes both climbed over 0.9%. Value stocks outpaced growth counterparts throughout most of the week, though the spread was relatively modest by Friday's close, supported by headlines around several new trade deals and progress on U.S.-EU negotiations. Corporate earnings provided mixed signals among the Magnificent Seven stocks, with Google parent company Alphabet surging 4.38% after beating consensus estimates and providing positive artificial intelligence commentary that lifted other AI-exposed stocks, while Tesla disappointed with results falling short of expectations, driving the electric vehicle maker's stock lower by 4.12% for the week. Market sentiment appeared increasingly optimistic about trade negotiations, contrasting with previous weeks' tariff-related uncertainties.
FIXED INCOME
U.S. Treasuries generated modestly positive returns heading into Friday as yields fluctuated but generally ended lower than the prior week, with long-term yields decreasing on headlines from the Fed's regulatory conference and emphasis on the Fed's independence. Investment-grade corporate bonds outperformed Treasuries as spreads tightened in the latter half of the week, with issuance in line with expectations and deals generally oversubscribed. The bank loan market saw exceptional activity with Monday representing the fourth-largest notional new issue launch day in the market's history, though most deals were repricing transactions rather than new financing, while the primary calendar remained very active throughout the week.
INCOME BUILDING
The David Swensen Lazy Portfolio: Yale's Endowment Strategy for Individual Investors

David Swensen, who served as Chief Investment Officer at Yale University from 1985 until his passing in 2021, transformed institutional investing and created one of the most studied portfolio models for individual investors. His approach, detailed in "Unconventional Success: A Fundamental Approach to Personal Investment," offers retail investors a simplified version of the Yale endowment model that earned legendary returns over decades.
Understanding Swensen's Asset Allocation Philosophy
The David Swensen Lazy Portfolio consists of six asset classes with specific allocations:
30% Total Stock Market - Domestic equity exposure
15% International Developed Markets - Global diversification
5% Emerging Markets - Growth potential from developing economies
20% REITs - Real estate investment trusts for inflation protection
15% Intermediate Treasury Bonds - Government bond stability
15% TIPS - Treasury Inflation-Protected Securities
This 70% equity, 30% fixed income allocation reflects Swensen's belief in equity risk premiums while maintaining substantial diversification across asset classes and geographies.
The Rationale Behind Key Allocations
Heavy REIT Weighting: Swensen's 20% allocation to REITs was notably high compared to other portfolio models. His experience managing Yale's successful real estate investments, particularly in timberlands and other alternative real assets, informed this decision. However, Swensen later reduced this recommendation to 15%, acknowledging that REITs available to individual investors differ significantly from institutional real estate investments.
TIPS Emphasis: The 15% allocation to Treasury Inflation-Protected Securities reflects Swensen's concern about inflation eroding purchasing power over long investment horizons. TIPS were relatively new when Swensen first advocated for them, representing his forward-thinking approach to inflation protection.
Treasury Bond Focus: Swensen deliberately excluded corporate bonds, believing that Treasury bonds provide superior downside protection during market stress without adequately compensating investors for additional credit risk. This philosophy prioritizes capital preservation over yield enhancement.
International Diversification: The 20% combined allocation to international developed and emerging markets reflects Swensen's global perspective, though this remains more conservative than the market-cap-weighted approach that would suggest higher international allocations.
Performance and Risk Characteristics
From 1985 to 2025, the Swensen portfolio generated an 8.13% compound annual return with 10.91% standard deviation, placing it in the high-risk category despite its 30% bond allocation. The portfolio experienced a maximum drawdown of -40.89% with a 38-month recovery period, demonstrating the volatility that comes with equity-heavy allocations.
The portfolio's performance has been competitive with simpler approaches like the three-fund portfolio, typically outperforming by modest margins while adding complexity through additional asset classes.
Criticisms and Considerations
Several investment professionals have questioned aspects of Swensen's individual investor recommendations:
REIT Allocation Concerns: Modern research suggests REITs don't provide the diversification benefits once assumed and may not serve as reliable inflation hedges. The high REIT allocation has drawn criticism from advocates of simpler approaches.
Complexity vs. Benefit: Some argue that the six-fund structure doesn't meaningfully outperform simpler three-fund portfolios while adding rebalancing complexity and potential behavioral challenges.
Suitability for Novice Investors: The sophisticated allocation may be inappropriate for beginning investors who might benefit more from simpler approaches before adding complexity.
Implementation Considerations
For investors choosing to implement the Swensen model, low-cost ETF options include:
VTI (Total Stock Market) - 30%
VEA (Developed Markets) - 15%
VWO (Emerging Markets) - 5%
VNQ (REITs) - 20%
VGIT (Intermediate Treasury) - 15%
SCHP (TIPS) - 15%
Tax Efficiency: TIPS generate "phantom income" from inflation adjustments, making tax-advantaged accounts preferable for holding these securities.
The Yale Endowment vs. Individual Investor Portfolios
Swensen's individual investor recommendations differ significantly from Yale's actual endowment allocation. The endowment heavily emphasizes alternative investments like private equity, hedge funds, and natural resources, opportunities unavailable to retail investors. Swensen designed his "lazy portfolio" specifically for individual investors who lack access to these institutional investment vehicles.
Modern Perspective
While the Swensen portfolio remains popular among certain investor communities, the investment landscape has evolved since "Unconventional Success" was published. Many advisors now favor simpler approaches, particularly for beginning investors, while acknowledging that Swensen's core principles of diversification, low costs, and long-term thinking remain sound.
The portfolio serves as an interesting middle ground between extreme simplicity (two or three-fund portfolios) and complex factor-based approaches, though investors should carefully consider whether the additional complexity provides sufficient benefits for their specific situation.
For those drawn to Swensen's approach, the key lesson may be less about the specific allocations and more about his disciplined, long-term methodology and emphasis on staying the course through market volatility. These are principles that apply regardless of which lazy portfolio an investor ultimately chooses.
INCOME BUILDING
Cash Rates
Government Money Market Funds (7-Day Yields)
SNVXX (Schwab Government Money Fund - Investor Shares): 4.02%
SPAXX (Fidelity Government Money Market Fund): 3.94%
TTTXX (BlackRock Liquidity Funds: Treasury Trust - Institutional Class): 4.18%
VMFXX (Federal Money Market Fund): 4.22%
Brokered CD Rates (6-Month Rate)
Charles Schwab: 4.14%
E*Trade: 4.30%
Fidelity: 4.25%
Merrill Edge and Merrill Lynch: —
Vanguard: 4.35%
ETFs (30-Day Yields)
SGOV (iShares 0-3 Month Treasury Bond ETF): 4.23%
BIL (SPDR Bloomberg 1-3 Month T-Bill ETF): 4.16%
USFR (WisdomTree Floating Rate Treasury Fund): 4.27%
TFLO (iShares Treasury Floating Rate Bond ETF): 4.26%
DEALS AND BONUSES
Free Travel Data: GigSky eSIM Credit Card Promotion (Up to 3GB Annual Benefit)

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Offer Details
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30% ongoing discount on all paid eSIM plans
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20% ongoing discount on all paid eSIM plans
Available on mid-tier and premium Visa cards
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Data packages activate upon first use within destination countries
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Our Thoughts
This promotion delivers genuine travel value for frequent international travelers, particularly those carrying multiple qualifying Visa cards who can stack benefits. The 3GB Visa Infinite allowance provides meaningful connectivity for navigation, messaging, and light browsing during two-week trips, while the 1GB Signature benefit covers essential communication needs. The ongoing discount structure adds long-term value beyond the initial free allocation. However, data-heavy users should evaluate whether the free allowances meet their consumption patterns, as premium international data plans can become expensive even with discounts. The eSIM technology eliminates the hassle of purchasing local SIM cards, though travelers should verify their device compatibility before departure.
Picture of the Week

